Donnie shows young viewers the power of self-esteem and positive thinking. Children are captivated by the bright colors and fun songs all the while they are learning to be happy with themselves and to settle arguments in an appropriate manner.

Donnie and his friends encourage children to make friends because "friends are special." Donnie offers a wide variety of products to help the children remember the positive lessons they were taught. His two videos – I’m Proud To Be Me and Let’s Work It Out – use repetition and simple language so young students are able to understand the messages being presented. Self-esteem and conflict resolution are the main focuses of these videos.

Donnie's songs stay with children even when they are not in the classroom which makes his greatest hits audiotape a success! The posters and stickers drive home Donnie’s important messages. The curriculum guide offers ideas for further discussion and a multitude of activities that can be conducted with the young children.