Superheroes Max, Sasha and Lance teach the children of Cleanfield that Big Tobacco, Inc. uses fancy advertising to trick them into using tobacco products. In reality, tobacco will hurt them, waste their money and make them smell bad. The children also learn to resist peer pressure, because no true friend would even want them to use tobacco.


EXTENDED DESCRIPTION
Every child can be a super-hero by refusing tobacco products. Kids must take strong, deep breaths to grow up healthy. Every time they refuse to smoke cigarettes they build their No Puff Power. This animated movie uses simple language and age-appropriate concepts to teach children from kindergarten through third grade how to use their No Puff Power to spread the word that tobacco is bad news.

No Puff Superheroes Lance, Sasha and Max uncover a plot by the wicked Big Tobacco, Inc. executives, who are plotting to trick children into using tobacco products. The evil company plans to use slick advertising and peer pressure to convince the children of Cleanfield that smoking and using chewing tobacco is fun and glamorous.

Luckily, the No Puff Pals are able to reach the children in time to teach them the truth about tobacco. For example, Tobacco contains a strong drug called nicotine that makes people crave it more and more and makes it hard to quit using it once you start. Using tobacco is an extremely bad idea, however, because it makes people sick, wastes their money and causes them to stink. The No Puff Pals also show viewers that any friend who asks them to use tobacco is no real friend at all.

In addition, the DVD references tobacco-related educational resources available on the Web, a list of Facts and Statistics for quick reference, Discussion Questions to stimulate classroom discussion and a Question and Answer section to reinforce the information presented in the video.